The Strategy: Buy New in a
Job-Rich Region
Minimum Investment: $200,000
Source: Time Inc. 2005.
If the specter of a real estate crash keeps you up at night,
here's something to dream about: The biggest construction boom in U.S.
history will unfold between now and 2030. According to a new report from the
Brookings Institution, nearly half of the residential and commercial structures
needed by 2030--about 100 billion square feet--have yet to be built. That
estimate includes 60 million new housing units.
So how do you bet smart on the next residential real estate
boom? One way is to look at how the nation's top homebuilders size up new
markets.
The magic formula centers on job growth, says Bob
McLeod, CEO of Newland Communities, the largest residential community developer
in the United States. The $4 billion privately held company owns top-selling
developments in five red-hot real estate markets--Phoenix, Sacramento,
Southern California, Tampa, and the Washington, D.C., area. Before
Newland buys a plot of land, McLeod says, the company's researchers pore over
job forecasts for the region, looking for a minimum of 5,000 to 10,000 new jobs
created annually over a decade. If it's below that, he'll pass.
Nearly as important is job diversity. In the Tampa area,
where 30,000 Newland units appreciated an average of 25 percent in 2004 (the
average for the region was 10 percent), McLeod expects to continue developing
for 10 years, because farming, the military, port operations, and technology are
all driving job growth. No single industry dominates, so the pool of potential
buyers doesn't dry up if one sector takes a big hit.
So where would McLeod like to break ground next? California's
Orange County, Dallas, Houston, and Minneapolis are all on the list, as well as
secondary cities like Atlanta, Charlotte, Portland, Ore., and Raleigh. Says
McLeod, "All these places are bubble-proof." -- M.V.C.

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